Olympian - Jonathan Edwards reveals...

We create mentally bulletproof athletes who succeed in sports AND life even during a COVID-19 Pandemic!!!

Olympian - Jonathan Edwards

Mental Performance Coach

From the desk of Olympian - Jonathan Edwards.

Calgary, Alberta Canada

Your Athlete Has More Potential

Than You Realize

While I became an Olympian in one sport and an All-American and a D1 recruit in a completely different sport...I was not some "gifted" athlete. 


That is why I resonate so well with athletes who are struggling to make it happen.


As the only-child to two musicians, I didn't have any older brothers and sisters to  help mold me into an athlete.


The most famous "sports" photo I have of my Dad is of him holding a baseball bat...upside down.


And I was also a late-bloomer coming into my own at the age of fifteen.  I'm sure your athlete has a lot more going on for them than I did at that young age.

Physical and Technical Training Will Only Get You So Far

What you MUST know...

Many of the athletes and parents who come through our program are shocked to realize how working "hard" and doing "more" only gets them so far.


The idea that you can out-work your opponent is often glamorized but ends up leaving many athletes disappointed.


"But I'm working so hard!!!" they say.


While hard work does pay off in certain situations, it is not the ONLY thing you need to focus on.


Now...I'm not going to tell you that success in sports is 10% physical and 90% mental like many sport psychologists would like to tell you. 


But I will tell you that mastering the mental part of sports is really the "glue" that makes it strong.  It's what holds it all together when things start to matter.

My Lego Analogy For Athletic Performance

If you've ever built a Lego set you'll know that while they look really good...they aren't very strong.


Many athletes remind me of those Lego sets.  On the outside, they look great.  


But when the pressure is placed on them...they fall apart.


A friend of mine who was an avid Lego collector once built the largest Lego set you can buy...a Star Wars Imperial Star Destroyer.


At 4,784 pieces it took him a week to put together..


Proudly, he hung it from the ceiling.  


But when the hook he placed in the ceiling gave way, the Star Destroyer fell to the floor shattering into...4,784 pieces.


He was gutted.


What his Lego set really needed...was glue.

Mental Performance Is the "Glue" That Makes Athletes Bulletproof

Mental Performance Is a Trainable Skill and to Ignore Mental Training Is a Choice to be Mediocre

Most athletes, parents and coaches hope that an athlete will just "get it"...eventually.


If they train harder.  Work longer.  Get stronger physically.  Maybe then...things will happen.


Maybe they start a new strength program.  Buy some new equipment.  Maybe tweak their diet...


Then it will all come together...right?




Listen, you can build a house on a cracked foundation.  It may stay upright for a little while, it may look pretty and have great "curb appeal"...but it's only a matter of time until that house falls down.


You can paint the house.  


You can landscape the yard.


But that foundation...the part that is unseeable...is still going to be the weakest link.

Your athlete may already be distracted by the "work"...


They can easily become distracted by strength and conditioning and working out.  They can become distracted by new gear or some new training device.


They can become addicted to doing more work and "out-husting" their competitors.


But this can still leave them without the tools they need to succeed.


If they lack the skills that Mental Performance gives them...they will not succeed.

  • Finding Flow: Based on the latest scientific reasearch we go deep on how finding flow states (and what to do when you're not in flow) can massively transform how you train AND compete.

  • Goal Setting AND Goal Getting: Your goals can actually hold you back from reaching athletic excellence.  We lay out a plan so that you avoid holding yourself back by setting incorrect goals.

  • Going Big When Others Hold Back. How your teammates and your coaches may keep you from reaching your potential because of THEIR own limitations.

  • How to Develop Curiosity:  A common thread among all elite athletes is an incredible level of curiosity.  In this module we'll reveal why it is critical, and most importantly, how to develop curiosity to guarantee better results.

  • Anxiety and Stress:  For many athletes anxiety is something that derails them from elite performance.  We're going to teach you howanxiety can be a pre-cursor to elite performance.  Where others will fall away, you will thrive and competitors will be jealous of how you deal with it.

  • Your Explanatory Style:  Athletes can ruin all of the confidence building benefits of even the best results if their explanatory style is stifling.  We're going to reveal just what explanatory style is and how you can use it to your advantage.

  • Belief:  Why your belief will ultimately determine your success and how to improve your belief so you are constantly improving no matter what your result may be. 

  • Dealing With Anger and Frustration:  For most athletes, getting angry and being frustrated can ruin their performance and even their season.  We'll give you the tools to refocus that negative energy into something positive.

  • Visualization:  In this module we'll teach you how to use the same visualization techniques used by Olympic athletes and Worldchampions in a variety of sports.  You'll be able to harness the power of your mind to overcome ANY challenge.

  • How To Avoid Choking:  Choking...that dreaded moment where all of your hard work goes out the window.  Many athletes suffer from performing better in practice than they do during competition. We'll fix that.

  • Developing Grit:  We'll share the latest research out of Harvard University about grit.  What it is.  How to develop it.  And most importantly, how to increase your "grit level" so that you can stick with it when the going gets tough.

  • How To Increase The Effectiveness of EVERY Practice: We'll reveal one of the most important scientific papers to ever impact elite performance and how you can apply it to improve every practice you ever participate in.

  • Prepping for Your Game Day: No matter what your sport, your "game day" is a day when it all needs to come together.  We'll give you the tools to make the most of these most important days.

  • And much, much more...

The Only Mental Performance Program That is Designed for the Athletes AND the Parents

I'll be honest, most parents come to me in the hopes that I can "fix" their athlete.


And after we work together, that is usually what happens.


But I realized that many times it's also the parents that need some help.  OR, the parents just want to know how they can best support their athlete.


So I created the ONLY mental performance program that runs two tracks.  One for the athlete AND one for the parents.


As the parent, if you're reading this, you have the option of following along in a way that no other program does.


On one track, the program is spoken and directed to the athlete.  But the parent track is done in a way where I teach you exactly what I'm teaching your athlete AND how you can support them.


So instead of turning your athlete over to the program and hoping that they somehow "get it", this program speaks to both of you directly.  


If you want them to do it on their own...they can.  But if you want to do it together....well...this is the only program where you can!


So with that, let's get down to business.  I know you'll be excited.



In twenty-five years I've never had to give someone their money back.  No one has ever felt the need.  But, if for some reason you become the first...well...you have nothing to worry about.  I am so confident that you will love all that is in Mental Performance School that I'll give you thirty days to check it out.  Watch the videos.  Enjoy the program.  Learn.  If, for some reason, you don't learn ANYTHING that  can help you on this journey, just let us know and we will refund you.  

Olympian - Jonathan Edwards

Frequently asked question

Here are a few answers to our most common questions

  • Can we do this at our own pace?

    Yes.  Over the first 8 weeks you'll be delivered two modules per week for a total of 16 modules.  They are bite sized but very thorough.

  • How long do we have access to the content?

    You have access for a lifetime.

  • Can we view the modules on our phones?

    Yes.  You can access the content on any device 24/7/365.

  • Is there homework?

    This is one of the frequently asked questions of our athletes.  Is there homework?  Well...no.  Not technically.  But what you choose to apply from this program will directly affect your performance.  So in that case...maybe there is homework.  But it's all up to you!

  • Lorem ipsum dolor sit amet adipiscing elit?

    If you didn't understand that sentence then we know you're alive.  If you understood it...well...you probably should have gotten that Latin degree after all.   Just kidding.  But read on!

  • Do you do team discounts?

    If you have a group of athletes and would like to get them involved on a team basis and organize a team discount, just send an email to coachedwards@athletespecific.com and write "TEAM MPS" in the subject line.  We will get back to you ASAP.

  • Can we work with you individually?

    While Mental Performance School™ is set up to reach more athletes at a reasonable price point, if you'd like to work with me personally I suggest you book a call: www.AthleteSpecific.com/call

There is no reason to wait. 

Let's get you on the right path.

The Hidden Benefits of Learning Mental Performance

What I love about teaching mental performance to athletes is that it's really something you only have to learn once.


It's true.  It's not like you have to re-learn, or learn something completely new, over and over and over again.


Mental performance is a skill you will have for life.  So the question is...how soon would you like to learn those skills?


As I mentioned before, the investment you make in mental performance for your athlete makes everything else you spend money on more valuable.


That next camp or clinic.  That next piece of equipment.  That next travel team.  


Whatever it may be, when your athlete understands mental performance skills they will make all of those things infinitely more valuable.

COVID-19 Has Made Mental Performance
All That More Important

If I can leave you with one...last...thing.


Covid has made this whole sports thing ridiculously...complicated.


What seemed normal and somewhat routine has now become as concrete as holding Jello.  Just when you think you've got ahold of it, things melt and all you've got is a sticky mess to deal with.


For our athletes, what was once something to look forward to is now 

Two Convenient Payment Options Available

© Jonathan Edwards - Olympian  All Rights Reserved.

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