Olympian - Jonathan Edwards reveals...

Mental Performance School™ is the ONLY Coaching Program Designed for Athletes AND their Parents Looking to Make Big Athletic Dreams Come True

We create mentally bulletproof athletes who succeed in sports AND life even during a COVID-19 Pandemic!!!

Olympian - Jonathan Edwards

Mental Performance Coach

From the desk of Olympian - Jonathan Edwards.

Calgary, Alberta Canada

Dear Friend,


If you have an athlete who wants to pursue big athletic dreams then THIS letter may be the most important letter you ever read.


Especially during this Covid pandemic.


Tell me if any of the following applies to you...


  • Do you have an athlete who has big athletic dreams? (I know, they' might be young and not know what that really means yet, but they are at least thinking about it.)
  • Does your athlete worry if their dreams will come true now that COVID is making all this even more difficult and confusing?
  • Does your athlete struggle with confidence issues when it matters most?
  • Does your athlete suffer from anxiety?
  • Does your athlete play well in practice but then things fall apart on Game Day?
  • Does your athlete know that they can compete better than they do but aren't sure what is going wrong?
  • Are you sick and tired of seeing your athlete struggle against competitors who have less ability than they do?
  • Does your athlete work as hard (or harder) than their teammates but not see that hard work pay off when it matters?
  • Is your athlete sick about hearing that they should be more "mentally tough" but they don't know how to make that happen?
  • Are you worried your athlete might run out of time before they figure this all out?

If any of those statements above apply to you then you're in the right place.


If there's ever someone who can relate to you...it's me.

I'm Olympian - Jonathan Edwards
and I Can Help Your Athlete

In the last 25+ years  I've made it my specialty to help athletes with big dreams reach their goals in record time.


From Olympians to kids just getting started in their sport.


I've also worked with:

  • Coaches and athletes from the NFL, NHL, NBA, PGA, and MLB.

  • Entrepreneurs from small start-ups to some of the most successful companies in the world.

  • Olympians from eight different nations.

  • Athletic departments from Public, Private and Independent High Schools as well as NCAA D1, D2, and D3. MCLA and NAIA.

As well as athletes in obscure sports you've probably never heard of.


Where I differ from other "coaches" in the mental performance and sport psychology space is that I have also worked with some of the top coaches in the world.


Strength and conditioning coaches.  Sport psychologists. Physical therapists.  Technical coaches.  You name it.


All of this experience with such a wide variety of sports, ages, and abilities gives me a very unique perspective, and I can tell you...

Your Athlete Has More Potential

Than You Realize

While I became an Olympian in one sport and an All-American and a D1 recruit in a completely different sport...I was not some "gifted" athlete. 


That is why I resonate so well with athletes who are struggling to make it happen.


As the only-child to two musicians, I didn't have any older brothers and sisters to  help mold me into an athlete.


The most famous "sports" photo I have of my Dad is of him holding a baseball bat...upside down.


And I was also a late-bloomer coming into my own at the age of fifteen.  I'm sure your athlete has a lot more going on for them than I did at that young age.

Physical and Technical Training Will Only Get You So Far

What you MUST know...

Many of the athletes and parents who come through our program are shocked to realize how working "hard" and doing "more" only gets them so far.


The idea that you can out-work your opponent is often glamorized but ends up leaving many athletes disappointed.


"But I'm working so hard!!!" they say.


While hard work does pay off in certain situations, it is not the ONLY thing you need to focus on.


Now...I'm not going to tell you that success in sports is 10% physical and 90% mental like many sport psychologists would like to tell you. 


But I will tell you that mastering the mental part of sports is really the "glue" that makes it strong.  It's what holds it all together when things start to matter.

My Lego Analogy For Athletic Performance

If you've ever built a Lego set you'll know that while they look really good...they aren't very strong.


Many athletes remind me of those Lego sets.  On the outside, they look great.  


But when the pressure is placed on them...they fall apart.


A friend of mine who was an avid Lego collector once built the largest Lego set you can buy...a Star Wars Imperial Star Destroyer.


At 4,784 pieces it took him a week to put together..


Proudly, he hung it from the ceiling.  


But when the hook he placed in the ceiling gave way, the Star Destroyer fell to the floor shattering into...4,784 pieces.


He was gutted.


What his Lego set really needed...was glue.

Mental Performance Is the "Glue" That Makes Athletes Bulletproof

Mental Performance training is the glue that makes an athlete mentally tough.  It allows an athlete to show their true potential.


Mental performance training reveals to an athlete the blueprint they need to succeed.


Mental Performance training allows an athlete to perform under pressure and to walk away from every missed opportunity and know what it is they need to work on.


Athletes who have Mental Performance training go into every practice, every game, every camp or clinic, every recruiting event and tryout and know what they need to do to be successful.


I like to say that the investment that parents make in our Mental Performance School™ makes EVERYTHING you spend money on...more valuable.

Mental Performance Is a Trainable Skill and to Ignore Mental Training Is a Choice to be Mediocre

Most athletes, parents and coaches hope that an athlete will just "get it"...eventually.


If they train harder.  Work longer.  Get stronger physically.  Maybe then...things will happen.


Maybe they start a new strength program.  Buy some new equipment.  Maybe tweak their diet...


Then it will all come together...right?




Listen, you can build a house on a cracked foundation.  It may stay upright for a little while, it may look pretty and have great "curb appeal"...but it's only a matter of time until that house falls down.


You can paint the house.  


You can landscape the yard.


But that foundation...the part that is unseeable...is still going to be the weakest link.

Mental Performance Gives Young Athletes The Foundation and Elite Athletes the "Edge" They Need

Your athlete may already be distracted by the "work"...


They can easily become distracted by strength and conditioning and working out.  They can become distracted by new gear or some new training device.


They can become addicted to doing more work and "out-husting" their competitors.


But this can still leave them without the tools they need to succeed.


If they lack the skills that Mental Performance gives them...they will not succeed.

Your Athlete Can Completely Change Their Mental Performance Quickly and Easily

Many of the athletes who go through our program are shocked and relieved when they learn the techniques we teach.


For most of them, it's like we've unlocked a treasure chest of tools they can use today.


Just being aware of some of these techniques unleashes a torrent of skills that were locked inside.


It's not about learning mental skills AND then having to go out and learn more physical skills...it's that those skills were already there!  Just waiting to be released.


While other programs focus on being "elite" and being motivated. Our program "Mental Performance School" goes deep in areas other programs miss.


AND we have two tracks...one for the athlete AND one for the parents.


Ours is the only program of it's kind that helps BOTH sides of that coin.


Our program goes deep on...

  • Finding Flow: Based on the latest scientific reasearch we go deep on how finding flow states (and what to do when you're not in flow) can massively transform how you train AND compete.

  • Goal Setting AND Goal Getting: Your goals can actually hold you back from reaching athletic excellence.  We lay out a plan so that you avoid holding yourself back by setting incorrect goals.

  • Going Big When Others Hold Back. How your teammates and your coaches may keep you from reaching your potential because of THEIR own limitations.

  • How to Develop Curiosity:  A common thread among all elite athletes is an incredible level of curiosity.  In this module we'll reveal why it is critical, and most importantly, how to develop curiosity to guarantee better results.

  • Anxiety and Stress:  For many athletes anxiety is something that derails them from elite performance.  We're going to teach you howanxiety can be a pre-cursor to elite performance.  Where others will fall away, you will thrive and competitors will be jealous of how you deal with it.

  • Your Explanatory Style:  Athletes can ruin all of the confidence building benefits of even the best results if their explanatory style is stifling.  We're going to reveal just what explanatory style is and how you can use it to your advantage.

  • Belief:  Why your belief will ultimately determine your success and how to improve your belief so you are constantly improving no matter what your result may be. 

  • Dealing With Anger and Frustration:  For most athletes, getting angry and being frustrated can ruin their performance and even their season.  We'll give you the tools to refocus that negative energy into something positive.

  • Visualization:  In this module we'll teach you how to use the same visualization techniques used by Olympic athletes and Worldchampions in a variety of sports.  You'll be able to harness the power of your mind to overcome ANY challenge.

  • How To Avoid Choking:  Choking...that dreaded moment where all of your hard work goes out the window.  Many athletes suffer from performing better in practice than they do during competition. We'll fix that.

  • Developing Grit:  We'll share the latest research out of Harvard University about grit.  What it is.  How to develop it.  And most importantly, how to increase your "grit level" so that you can stick with it when the going gets tough.

  • How To Increase The Effectiveness of EVERY Practice: We'll reveal one of the most important scientific papers to ever impact elite performance and how you can apply it to improve every practice you ever participate in.

  • Prepping for Your Game Day: No matter what your sport, your "game day" is a day when it all needs to come together.  We'll give you the tools to make the most of these most important days.

  • And much, much more...

Is Mental Performance School™ Right For Your Athlete?

I could go on and on about what we cover in our Mental Performance School™ program but I'd run out of space!


But if you're still on the fence about having your athlete join Mental Performance School™, or maybe you're considering joining as a parent or coach...the following may be helpful:


  • If You're an Athlete Who Is Just Getting Started But You Want to Make Sure You Do It "Right" -  then Mental Performance School can give you the mindset you need to succeed.  Eliminate the unnecessary and only focus on the activities that are going to help you reach your goals in record time.
  • If You're An Athlete Who Keeps Underperforming - If you feel you have all the talent to succeed but you're just not making it happen then Mental Performance School™ can help you uncover the roadblocks that are holding you back whether they are physical, technical, or tactical issues.
  • If You're The Parent Or Coach Of An Athlete Who Is Lacking Confidence - 99% of the athletes we work with first come to us because of a concerned parents.  Athletes, for some reason, don't want to admit they may have a mental performance problem.  They don't want to disappoint their parent or coach.  So if YOU are that parent or coach, I'm here to tell you that you're doing the right thing searching for a solution.

The Only Mental Performance Program That is Designed for the Athletes AND the Parents

I'll be honest, most parents come to me in the hopes that I can "fix" their athlete.


And after we work together, that is usually what happens.


But I realized that many times it's also the parents that need some help.  OR, the parents just want to know how they can best support their athlete.


So I created the ONLY mental performance program that runs two tracks.  One for the athlete AND one for the parents.


As the parent, if you're reading this, you have the option of following along in a way that no other program does.


On one track, the program is spoken and directed to the athlete.  But the parent track is done in a way where I teach you exactly what I'm teaching your athlete AND how you can support them.


So instead of turning your athlete over to the program and hoping that they somehow "get it", this program speaks to both of you directly.  


If you want them to do it on their own...they can.  But if you want to do it together....well...this is the only program where you can!


So with that, let's get down to business.  I know you'll be excited.

Pricing for Mental Performance School™

I created Mental Performance School™ as a way for more athletes to be able to access the same mental performance coaching I give my one-on-one athletes but at an investment that made it accessible to more people.


As a mental performance coach there comes a time when you realize you can only work with so many athletes or so many teams at one time. 


By creating Mental Performance School™ I can reach more athletes and impact a much larger portion of the athletic population which is something that makes me very, very happy.


And finally, because it's the holidays, and because our athletes are now living in a Covid world that requires even MORE understanding of mental performance skills I want to make Mental Performance School™ a viable choice for everyone.

Join The Next Cohort of Mental Performance School!

Try Mental Performance School™ for 30 Days, Risk-Free

The athletes who join Mental Performance School™, and any of my programs, are like family.  And just like family, I want you to know that you'll be taken care of.


I pour my heart and soul into this program and know that you're going to absolutely love it because I want to see our athletes improve...now.  Not later.  Not next year.  Now.


In the next 8 weeks your athlete will finally have the tools to overcome whatever challenges they may be facing.


Whether your athlete is in-season or out-of-season, there are plenty of tools to make a serious impact on their performance quickly.


But if for some reason you learn nothing new out of this program, just tell me and I'll give you a refund.  It's that simple.


I'm so confident that this program will transform your athlete that I'm willing to put that sort of guarantee on it.



In twenty-five years I've never had to give someone their money back.  No one has ever felt the need.  But, if for some reason you become the first...well...you have nothing to worry about.  I am so confident that you will love all that is in Mental Performance School that I'll give you thirty days to check it out.  Watch the videos.  Enjoy the program.  Learn.  If, for some reason, you don't learn ANYTHING that  can help you on this journey, just let us know and we will refund you.  

Olympian - Jonathan Edwards

Frequently asked question

Here are a few answers to our most common questions

  • Can we do this at our own pace?

    Yes.  Over the first 8 weeks you'll be delivered two modules per week for a total of 16 modules.  They are bite sized but very thorough.

  • How long do we have access to the content?

    You have access for a lifetime.

  • Can we view the modules on our phones?

    Yes.  You can access the content on any device 24/7/365.

  • Is there homework?

    This is one of the frequently asked questions of our athletes.  Is there homework?  Well...no.  Not technically.  But what you choose to apply from this program will directly affect your performance.  So in that case...maybe there is homework.  But it's all up to you!

  • Lorem ipsum dolor sit amet adipiscing elit?

    If you didn't understand that sentence then we know you're alive.  If you understood it...well...you probably should have gotten that Latin degree after all.   Just kidding.  But read on!

  • Do you do team discounts?

    If you have a group of athletes and would like to get them involved on a team basis and organize a team discount, just send an email to coachedwards@athletespecific.com and write "TEAM MPS" in the subject line.  We will get back to you ASAP.

  • Can we work with you individually?

    While Mental Performance School™ is set up to reach more athletes at a reasonable price point, if you'd like to work with me personally I suggest you book a call: www.AthleteSpecific.com/call

There is no reason to wait. 

Let's get you on the right path.

The Hidden Benefits of Learning Mental Performance

What I love about teaching mental performance to athletes is that it's really something you only have to learn once.


It's true.  It's not like you have to re-learn, or learn something completely new, over and over and over again.


Mental performance is a skill you will have for life.  So the question is...how soon would you like to learn those skills?


As I mentioned before, the investment you make in mental performance for your athlete makes everything else you spend money on more valuable.


That next camp or clinic.  That next piece of equipment.  That next travel team.  


Whatever it may be, when your athlete understands mental performance skills they will make all of those things infinitely more valuable.

COVID-19 Has Made Mental Performance
All That More Important

If I can leave you with one...last...thing.


Covid has made this whole sports thing ridiculously...complicated.


What seemed normal and somewhat routine has now become as concrete as holding Jello.  Just when you think you've got ahold of it, things melt and all you've got is a sticky mess to deal with.


For our athletes, what was once something to look forward to is now 

Two Convenient Payment Options Available

© Jonathan Edwards - Olympian  All Rights Reserved.

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